- March 18, 2025
- 25
- Corporate Services
Whether you’re a seasoned landlord or just getting started, 2025 presents fresh challenges and opportunities in the buy-to-let market. With shifting tenant demand, new regulations, and varying local trends, maximising your rental yield is more important than ever.
In this post, we’ll walk through five actionable ways to increase your yield—and how to spot undervalued opportunities that others miss.
1. Reassess Your Property’s Rent Value Annually
Too many landlords leave rent untouched for years. But the rental market isn’t static.
✅ What to do: Compare similar listings in your area every 6–12 months. If your rent is under market rate, consider a respectful increase (with notice), especially if you’ve upgraded the property or local demand has risen.
🔧 Pro Tip: Tenants are more likely to accept increases if you pair them with small upgrades—like repainting, faster WiFi, or improved fixtures.
2. Target Areas with High Rental Demand, Not Just High Prices
It’s not about the most expensive area—it’s about the best rental return.
📍 What to look for:
- Areas near major employers, transport links, or universities
- Locations with rising rents but slower capital growth (often overlooked by buyers chasing appreciation)
🧠 Example: Some parts of South London or outer boroughs may offer 6–7% gross yield versus 2–3% in prime postcodes.
3. Add Value with Strategic Refurbs
Small upgrades can lead to major yield jumps—especially in high-demand areas.
🏡 Ideas that work:
- Converting a 2-bed into a 3-bed (where space allows)
- Upgrading kitchens and bathrooms
- Adding a home office space to attract WFH tenants
📊 ROI Tip: Always calculate return before spending. A £10k refurb that brings in £150/month extra = 18% return in year one.
4. Consider Multi-Let or HMO (House in Multiple Occupation)
Yes, it’s more management—but multi-let properties can double your yield.
⚖️ Things to check:
- Licensing requirements in your local council
- Whether demand exists (e.g. students, young professionals)
- If layout conversion is possible (extra bathrooms, fire doors, etc.)
💸 Done right, HMOs can generate 8–12% gross yield.
5. Spot Undervalued Buy-to-Let Opportunities
Many landlords miss hidden gems because they focus only on shiny listings. Look for:
🔍 Telltale signs of a good deal:
- Long time on the market = motivated seller
- Poorly presented listings with bad photos = low competition
- Properties sold with tenants in situ (can mean instant income)
📍 Bonus: Ask local agents what’s being reduced or has fallen through recently—they often reveal great deals before they hit portals.
Final Thoughts
Buy-to-let is still a solid investment—if approached with the right strategy.
By reviewing rent regularly, upgrading smartly, targeting high-demand areas, and staying alert to undervalued deals, you can push your rental yield significantly higher in 2025.
💬 Want a tailored rental yield review?
We offer bespoke reports showing where your portfolio could perform better—or where to buy next for maximum return.
👉 [Book your free rental yield strategy call here] (insert link)
